The Rules Have Changed - Consumer Privacy in 2023
On January 1, 2023 the California Privacy Rights Act (CPRA) went into full effect. Known as Prop 24 on the November 2020 California ballot, the CPRA is best described as an amendment that significantly expands and clarifies the 2018 California Consumer Privacy Act (CCPA), a suite of consumer privacy rights that regulates the collection and sale of personal information.