Virtual Reality in Healthcare

POSTED ON September 18, 2019

Stepping into the Marker Seven office, your eyes may roam towards the floor and be greeted by two huge white eyes fixed upon you. But there’s no need to be alarmed. Our companion robot, Kuri, soon after it spots you, will surely roll on over to give you a welcome. Kuri continually reminds us that the digital world and reality are becoming increasingly intertwined. With Virtual Reality presenting new worlds and opportunities, it’s no wonder that the industry is expected to grow from $9.1 billion in 2017 to nearly $160 billion in 2021.

While the value of VR is still being shaped in countless vertical markets, one of its most immediate and impactful uses is clearly in medicine. Recently, Marker Seven had the opportunity to interact with several medical device manufacturers looking to leverage VR tools in patient treatment. As we gained insight to the amazing work they’re doing, it made us excited for the future and proud of the good technology can for humanity. At Marker Seven, we are keenly interested working with companies that have wide-spread, positive social impact. And many VR companies are doing just that.

An important recent learning at M7 is that the medical VR industry is focused on two main tracks: physician training and patient rehabilitation. With VR’s versatile capabilities providing practice surgeries, teaching methods, consultation, and post-treatment care, it’s no question VR will be a significant guiding force in the future of medicine. More efficient care, better outcomes, lower costs, and easier access are just some of the top-line benefits. Close to home, Stanford Medicine is using a new software system that combines imaging from MRIs, CT scans, and angiograms to create a three-dimensional simulated model that physicians and patients can see and manipulate — adding clarity to both doctors and patients.

           Marker Seven believes in the concept of technology as a tool for good, and we’re tremendously excited to engage with medical VR companies that support those ambitions. The work we do enables VR companies to focus on their primary technologies, while we develop digital products to support every other aspect of the business from custom application development, to websites, to digital marketing. If you’re with a VR company in the medical products space, we’d love to learn how our digital products we can support your mission to save and improve lives.

  • John Clauss
    Partner