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Perspectives

On My Soapbox

Every new client gets the opportunity to witness me on my soapbox, expounding on my views about process based on my years of experience as a motion designer.  I like to share my personal biases with clients out of my deep commitment to provide them with useful, practical designs that endure -- work that is a foundation for future projects. Like all my colleagues here at Marker Seven, I’m a big picture person and I think long term.

How to Determine Goal Page Values

What's an  Inbound Lead Worth?

Creating "goal" page values is challenging for some Websites because not all goals are tangible. If you're selling widgets at $20 each, your goal page will be the “thanks for purchasing” page; the goal value is the amount of each purchase. That’s an easy e-commerce scenario.

However, if the goal of your site is to capture inbound leads, it’s far more challenging to determine the value of each lead. Such cases include:

Marker Seven Helped the Center for Connected Health Policy Advance Telehealth

Marker Seven, an award-winning digital agency, has just completed the design and development of a brand-new website for The Center for Connected Health Policy (CCHP).  The site allows CCHP to reach a broad audience with its work to advance the integration of telehealth technologies into the state’s healthcare system.

Telehealth is the use of telecommunications, health information, and videoconferencing technologies to deliver medical care, health education, and public health services, by connecting multiple users in different locations.

Proud Sponsor of DrupalCon San Francisco

Drupal is an excellent open source content management system that we've worked with for years here at Marker Seven.  We've used it for a number of projects ranging from corporate sites, ecommerce sites, extranets and custom applications.

Marker Seven Enables Zephr Real Estate to Offer Rich Interactive Experience

Marker Seven, an award-winning digital agency, has enabled leading San Francisco real estate firm, Zephyr Real Estate, to deliver an inspiring, interactive experience to its clients who buy and sell property. The new Zephyr website is a one-stop shop for everything that is real estate-related in the city. The site also represents a renewed partnership between Marker Seven and Zephyr Real Estate to support the brokerage firm’s online customer needs.

Saying Goodbye to Internet Explorer 6

Anyone involved in a web project in the last few years can tell you the frustration that erupts as soon as Internet Explorer 6 is mentioned.  Released in August of 2001, IE6 has plagued developers and users alike with a plethora of bugs and security issues.  It is now nearly nine years later, so why are people still running this outdated browser?  For many it is corporate policy, for others an outdated computer, and some just don't know better.  Fortunately, these numbers are finally dwindling, and some of the big players are stepping up to shut down IE6 once and for all.

Marker Seven Helps Financial Aid TV Delivery On-Demand Videos

Marker Seven, an award-winning digital agency, is now enabling Financial Aid TV to deliver its custom online video content to college and university students over their mobile phones. The new mobile access is available through an on-demand application thatMarker Seven developed specifically for Financial Aid TV.

Marker Seven Expands its Digital Services Capabilities

Marker Seven, an award-winning digital agency, launched its newly designed Website to highlight recent work and better communicate the Marker Seven story and full-service digital capabilities. The launch coincides with the expansion of the agency's marketing and enterprise services  and the addition of new team members.