DNA sequence graphic

Biotech Pioneer

Designing & building a custom platform for teams
Back to Case Studies
Software Development

OUR APPROACH

A connected , singular experience. 

Our client, a heavyweight in the biotech space, faced a growing operational challenge for its rapidly expanding marketing group: how to onboard, support, and align its distributed team with a single system. 

Our solution: a centralized platform that unified assets, tools, communication, and workflow. Marker Seven partnered with our client's marketing team to design and deliver the Marketing Hub - a scalable digital system that supports day-to-day operations and continues to evolve over time, including ongoing iterations to introduce more intelligent, data-driven capabilities. 

Diagram with workflow feeding into Hub.
Illustration showing Marketing hub on various screen sizes and devices.

UNDERSTANDING THE BIG PICTURE

How Marker Seven helped.

Marker Seven worked closely with stakeholders to design and deliver a system aligned to real workflows.

01. Designing a complete system

We structured the Hub around roles, workflows, and use cases ensuring it supports how teams operate. the result is a system that reflects real-world usage rather than static navigation. 

02. Building a flexible platform

We developed a custom Drupal-based platform that integrates with existing infrastructure (including single sign-on), while allowing the marketing team to manage and evolve the system independently. A major benefit was reducing reliance on corporate IT. 

03. Enabling scalable content &
      knowledge systems

We created modular templates and reusable components that allow content, training materials, and resources to scale without creating fragmentation or inconsistency.

04. Supporting Intelligent &
      adaptive experiences

From the outset, the system was designed to evolve. We laid the groundwork for more context-aware and adaptive experience enabling future iterations to incorporate personalization, automation, and AI-supported workflows as the platform matures. 

05. Aligning design, technology, 
      & execution

We ensured the system could be efficiently built, maintained, and extended. The result bridged designs and engineering to deliver a durable, production-ready solution. 

THE CHALLENGE

Scaling for complexity.

As organizations grew, complexity increased across multiple dimensions:

  • Onboarding new team members quickly and consistently
  • Centralizing communications, training, and resources
  • Supporting evolving workflows across a distributed team
  • Reducing reliance on corporate IT for updates and changes
  • Ensuring the platform could scale alongside organizational growth

Off-the-shelf tools and the existing coprorate intranet lacked the flexibility required. More importantly, they were not designed to relfect how the team actually worked. the core challenge was to design a system that could: 

  • Unify information and workflows
  • Remain adaptable as needs evolved
  • Function as a long-term operational foundation
person writing on whiteboard.
graphic illustration with digital folders

EXPERIENCE DESIGN

A system built for change. 

The Marketing Hub was designed as a system that could evolve continuously.

  • Modular templates support new content types and features
  • Streamlined design allows adaptation to brand changes
  • Flexible architecture supports new workflows and capabilities

Rather than requiring redesigns, the system accomodates change as a natural part of its lifcylec. This includes ongoing iterations to itroduce more intelligent features, automation, and AI-driven enhancements over time. 

STRATEGIC IMPACT

The Marketing Hub became a core operatinal system for the organization.

Faster Onboarding & Alignment

New team members can quickly access the tools, knowledge, and content they need.

Reduced Reliance On IT

The marketing team can manage and evolve the system independency.

Better Consistency & Efficency

Centralized resources and structured workflows reduce fragmentation.

Marker Seven Team in a conference room.

MARKER SEVEN'S ROLE

Engineering a comprehensive system.

Marker Seven helps organizations design and deliver systems that work in the real world and continue to improve over time. In this engagement, that meant:

  • Engineering a platform aligned to real workflows and organizational needs
  • Building a system designed for flexibility, scalability, and long-term use
  • Creating a foundation that can evolve to incorporate more intelligent, adaptive, and AI-supported capabilities

We don't just build tools -  we engineer systems that support how teams operate, scale, and become more effective.