Enterprise growth is always a challenge, especially when a project's scale outpaces internal resources. When Adobe needed help to integrate multiple acquisitions into its corporate framework, we leveraged our expertise, people, and client commitment to make it happen.
ECOSYSTEM INTEGRATION
At Adobe, technology moves fast. But four recently acquired digital properties had critical content and resources stuck on disconnected legacy platforms. Everything needed live under the Adobe umbrella. Integrating it all into a common framework was far beyond a simple migration. Rethinking and rearchitecting nearly every component was required to bring it all together.
As technical strategists with deep cross-platform expertise, we developed a detailed roadmap and implementation strategy. Closely collaborating with the Adobe technology team to integrate each property, we also ensured corporate security and standards and compliance standards were met. The result was a seamless, manageable digital foundation made possible by our decades of technology experience.
Enterprise-wide design
While our technology team focused on integration, Adobe simultaneously rolled out a major global brand update, impacting countless assets across the company. Major sections of Adobe’s website including product, sales, support sections – even PDFs – needed alignment with the new brand across multiple public-facing properties.
To support Adobe’s internal creative groups, our design team helped interpret how the new brand should manifest in a variety of situations. Using a mix of AI, hand-drawn elements, and Adobe’s vast creative assets, we aligned thousands of assets with the new brand direction.
Max Project Management
Our high-touch, senior project management team was fully engaged from the outset to ensure communication, schedules, and budget were tightly aligned. Coordinating teams between Adobe, it’s acquired companies, and external vendors across international time-zones requires equal parts of organization and bravery.
With M7’s experienced project management actively coordinating many moving parts, every key objective was identified and met with success
The Outcome
Marker Seven worked across product, design, and engineering teams to translate an evolving product ecosystem into a cohesive, scalable digital system.
