A Pew Research Study found that 79% of Americans were “Very” or "Somewhat" concerned about how their personal data is being used by companies. And 81% felt they have "Very little" or "No" control over the data that companies collect about them.

On January 1, 2023 the California Privacy Rights Act (CPRA) went into full effect. Known as Prop 24 on the November 2020 California ballot, the CPRA is best described as an amendment that significantly expands and clarifies the 2018 California Consumer Privacy Act (CCPA), a suite of consumer privacy rights that regulates the collection and sale of personal information.

January 1, 2020 was the deadline for multimillion-dollar, global companies conducting online business in California to adhere to the California Consumer Privacy Act (CCPA). Due to its similarity to EU’s General Data Protection Regulation act (GDPR,) it has been affectionately termed “America’s GDPR,” and it puts companies at risk of fines/penalties ranging from $100 to $7,500 per violation.