KQED Learn: Media Literacy for a Blended Learning Experience

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KQED, one of the biggest public media outlets in the US saw a challenge: How can we equip today’s youth with the tools to understand, analyze, author and engage with the media they encounter? To answer this, Marker Seven worked with KQED to help create an engaging digital product to help the next generation of media content generators practice these skills in a real work setting. The outcome was KQED Learn.   Through KQED Learn, students can interact with their classmates, as well as peers throughout the Bay Area, honing their media literacy skills.

In this tool, students may join discussions on a series of topics focused around central themes.  These ever-changing themes reflect current world events, and prompt the students to think beyond the classroom, and to apply their media literacy skills in a real-world setting.  

All our products are custom built; Learn was no exception. From the color scheme to the typography, to the development platform, to the interaction design, we customized every detail. We also helped enable the site with analytic capabilities across a number of user data points. KQED will use this data to improve future iterations of the product. 

Leveraging our experience in the e-learning space, we worked with KQED Education, KQED’s learning arm, to align Learn with their pedagogy of Question, Investigate, Make and Share, and Reflect. This parallelism enables teachers to use the site to support a similar classroom experience aimed at enhancing the student’s media literacy skills as part of the Common Core Standards. This consistency also gives students a more seamless blended learning experience from the classroom to the Learn platform.     See the full case study

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