More and more people are skipping search engines entirely.  They’re not typing queries into Google, scanning results, or clicking links. Instead, they’re asking questions directly to AI or large language models (LLMs) like OpenAI’s ChatGPT or Google’s Gemini, and accepting the answer they’re given.

So the natural question becomes:  If users aren’t searching anymore, does SEO still matter?

Yes, but not in the way it used to.

For years, digital accessibility has been framed as a compliance issue, something organizations must do to meet WCAG (Web Content Accessibility Guidelines) standards or avoid legal risk. But accessibility is much more than that. It’s about creating digital experiences that work for everyone, regardless of ability, device, or circumstance.