New Ways of Working, Digitally

A Portal for Genentech’s Marketing Excellence Team Provides Resources, Training, and Connections

One of biotech’s original and most prominent companies, Genentech was in the midst of some big changes. With increased competition from both startups and biosimilar drugs, the company was placing a much-elevated focus on product marketing to better promote its life-saving science. Additionally, a company-wide adoption of agile methodology, internally known as ‘New Ways of Working’, was being rolled out in an effort to make the company more nimble.
Genentech’s Marketing Excellence (MX) team was charged with fostering both of these initiatives for the marketing group – a mission critical task in Genentech’s new path forward. Needing an online solution to engage, support, and train its marketers, the MX team engaged Marker Seven for the project. The result was the MX Hub, a ground-breaking product that provides the assets, tools, and training Genentech marketers need to excel at their jobs.

Marker Seven Services

  • Insight & Planning
  • Digital planning
  • Industry research
  • Persona and scenario development
  • Problem definition
  • Stakeholder Interviews
  • Measurement
  • Product Performance Measurement and Analysis
  • Experience & User Interface
  • Experience design
  • Technical design
  • Multi device responsive design
  • Interface design
  • Digital Products
  • Websites
  • Mobile Applications
  • Custom Applications
  • Productivity Tools, Business Solutions, CMS, CRM