Clearas | Marker Seven

Clearas

Taking a game-changer to the next level.

Clearas produces an innovative solution to removing harmful nutrients and contaminants from wastewater — without the use of chemicals.

With nearly a decade of R&D under their belt, Clearas had spent the last four years working with a small group of advocates to prove their technology and were ready to show off their groundbreaking results on the website and bring the brand up to speed to win new, bigger clients.

Marker Seven conducted a thorough discovery and creative development process to produce a website that reflects Clearas as a robust and mature company, helps facilitate their long-tail sales process and most importantly, allows the site to evolve and expand as the company grows.

Marker Seven Services

Insight & Planning
Industry research
Persona and scenario development
Problem definition

Experience & User Interface
Multi device responsive design
Information Architecture
Interface design
Experience design
Content design

Digital Products
Websites
Measurement
Product Performance Measurement and Analysis
Search Engine Optimization

Our Work

Understanding a New Technology Sector

Marker Seven conducted an exhaustive discovery process to articulate the benefits and understand the hurdles to implementing the Clearas system. We interviewed advocates, clients, partners and staff, and researched the messaging of more established competitors. While Clearas had focused solely on their technology, we discovered that one of their strongest selling points was their expertise and determination to create significant improvements for their clients.

Brand Look & Feel

Using the findings from the research, we provided creative direction for original photography shoots that would showcase the Clearas technology operating within a larger infrastructure while also indicating a level of support by a team of experts. We used design to present industries, process and results to help audiences identify themselves and their needs within the Clearas offering.

Content Strategy

Marker Seven created a communications strategy and hierarchy of messaging to help Clearas make the transition in the public’s mind from small, unproven startup to established, proven company. In tandem with the UX process, we developed a content outline and helped the client write copy that would demonstrate results, answer questions and show users how to get ahead of the curve on tightening regulations.

Quick Launch

After winning a few major awards, Clearas invested in making tradeshow appearances in markets in which they had the most potential clients. They really wanted the new site up before then and planned to match their tradeshow booth to the website. It gave Marker Seven only three months to develop the brand and build an entirely custom website; we launched a week before the first tradeshow.