Marker Seven's Spring Cocktail Party

Where AI Speeds Up Discovery Work, and Where It Still Gets It Wrong

Discovery is the part of a project where speed and accuracy are usually in tension. Move fast and you risk building on assumptions nobody checked. Move carefully and stakeholders start asking why the team is still "just doing research" three weeks in.

Cognitive Load Is a Budget: How to Spend It Wisely on Complex Forms

Every complex form asks users to spend something that never shows up on an invoice: attention. People have a limited amount of working memory available at any given moment, and every field, every instruction, and every unclear label draws from that same small account.

UI buttons comparing 'my favorites' and 'your favorites' pronoun choices, illustrating first-person versus second-person UX writing

How Pronoun Choice in UX Writing Affects User Trust

When should UX copy use "My" or "Your"? A practical framework for pronoun choice in interface writing.

More Perspectives

Where AI Speeds Up Discovery Work, and Where It Still Gets It Wrong

Cognitive Load Is a Budget: How to Spend It Wisely on Complex Forms

How Pronoun Choice in UX Writing Affects User Trust