Marker Seven Blog
POSTED ON February 3, 2021
Can A Digital Transformation Help an Association Navigate the COVID-19 Crisis and Lead the Industry Out the Other Side? It Has
What does it take to bring an industry into the future? Our client, the country’s largest association for the management arm of the finishing trades, has twenty years of insights into the answer.
With nearly two decades of shaping the industry to become the powerhouse it is today, Northern California Allied Trades, or NCAT, had the distinction of being one of most-utilized associations for union work in the Bay Area region, but wanted to expand its reach even further.
POSTED ON August 4, 2020
The Future of Virtual Meetings
Part 5: The Future of Virtual Meetings
Without a definitive end date to the COVID-19 situation, the message resonating among meeting planners is “we might be going virtual for a while.”
Even longstanding events like the Ironman World Championship, which has been held in Hawaii every October for more than 40 years and was originally pushed back to February 2021 amid coronavirus concerns, have announced complete cancelations for the season, with a plan to resume in October 2021.
POSTED ON July 16, 2020
Staffing for Success
Part 4: Staffing for Success
In the past few articles we have looked at technical concerns from the type of solution you may need to have your best event, to constraints to be aware of when running the event live or on demand. Now, we’ll delve into staffing.
POSTED ON July 6, 2020
Understanding Constraints
Part 3: Understanding Constraints
Managing a remote workforce has never been a more pressing concern and managing client relationships from a distance is a new challenge for many businesses as well. Understandably, many companies and teams were simply unprepared for an entire organizational shift to virtual meetings and distance work. And the options abound for how to navigate the seemingly endless choices – how do you find what works best for you?