Creating A Unified Information Architecture

StopWaste is a public agency in Alameda County, CA, dedicate to inspiring and educating residents and businesses to reduce, reuse and recycle.
For years, each StopWaste program manager created and maintained their own individual websites resulting in a disparate array of information, a complete lack of brand presence and perceptions by the public that the organization was a government watchdog or a garbage company.
Marker Seven created a single digital destination to serve multiple users and initiatives with a sophisticated information architecture that supports the brand and communication goals of StopWaste while serving effectively serving the needs of both external and internal audiences.

Marker Seven Services

  • Insight & Planning
  • Digital planning
  • Industry research
  • Persona and scenario development
  • Online Brand & Content Strategy
  • Messaging strategy
  • Experience & User Interface
  • Technical design
  • Multi device responsive design
  • Information Architecture
  • Interface design
  • Experience design
  • Digital Products
  • Websites
  • Custom Applications
  • Content Management
  • Measurement
  • Search Engine Optimization

Our Work