Flutter Eyewear

Launching an Oprah-favorite fashion brand

Flutter Eyewear sells the “Manolo Blahniks of reading glasses” through an elegant online shopping experience that yields the perfect pair.

Flutter EyeWear ECommerce

With product, creative and a brand strategy in place, Flutter Eyewear needed a robust ecommerce site that would bring their startup to life in a custom online store. To sell fashionable reading glasses, a critical component was a way for women to virtually try on glasses that is as fun as shopping. 
Marker Seven created a shopping experience as rewarding as visiting a brick-and-mortar store, bringing the Flutter brand to life through a series of easy-to-use tools that help women find the right styles for their personality, get expert recommendations and try on and compare multiple styles.

Marker Seven Services

  • Insight & Planning
  • Digital planning
  • Problem definition
  • Focus Groups
  • Experience & User Interface
  • Technical design
  • Multi device responsive design
  • Information Architecture
  • Interface design
  • Experience design
  • Content design
  • Digital Products
  • Custom Applications
  • Web-based publishing platform
  • E-Commerce Platform
  • Measurement
  • Product Performance Measurement and Analysis
  • User testing and usability