Marker Seven Blog

POSTED ON May 19, 2010

On My Soapbox

Every new client gets the opportunity to witness me on my soapbox, expounding on my views about process based on my years of experience as a motion designer.  I like to share my personal biases with clients out of my deep commitment to provide them with useful, practical designs that endure -- work that is a foundation for future projects. Like all my colleagues here at Marker Seven, I’m a big picture person and I think long term.

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POSTED ON May 5, 2010

Marker Seven Receives IMA Award for CIS VFX Group Website

Marker Seven today announced it received the prestigious “Outstanding Achievement” honor from the Interactive Media Awards (IMA).  The award is in the Entertainment category for the Website for CIS VFX Group, a leading visual effects company with many box office hits to its credit including Angels and Demons, the Changeling, G.I. Joe and Inglorious Basterds.

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POSTED ON April 27, 2010

Marker Seven Awarded Best in Class Interactive Media Award for Agency Site

Marker Seven today announced it received the prestigious Best in Class” honor from the 2010 Interactive Media Awards (IMA) in the “Web Design/Development Category” for its new Website www.markerseven.com.

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POSTED ON April 21, 2010

How to Determine Goal Page Values

What's an  Inbound Lead Worth?

Creating "goal" page values is challenging for some Websites because not all goals are tangible. If you're selling widgets at $20 each, your goal page will be the “thanks for purchasing” page; the goal value is the amount of each purchase. That’s an easy e-commerce scenario.

However, if the goal of your site is to capture inbound leads, it’s far more challenging to determine the value of each lead. Such cases include:

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